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17Nov

Look to Hit Singles with Old- and New-Crop Marketing

Marketing clichés are as tiresome as a drawn-out harvest season. But in almost all clichés is a nugget of wisdom that turned into an analogy that was eventually repeated enough times to make it “tiresome.” If the saying represents a concept – and a timely concept – it deserves our respect and consideration. With that in mind, let’s string a few base hits together and build a marketing plan for 2018-19 corn, soybeans and wheat. Yes – this is about 2018-crop...

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17Nov

U.S. Tree Nuts Lead Export Growth

The growth rate for U.S. imports of agricultural goods has more than doubled the pace of U.S. ag exports since 1995, a new report on agricultural trade reveals. Rising incomes in developing countries will create more export demand for U,S, meat, dairy, fruits and nuts, according to the U.S. Department of Agriculture's Economic Research Service report, The Global Landscape of Agricultural Trade, 1995-2014. Reflecting a growing middle class, developing economies accounted for 42% of all global agricultural imports in 2010-14, up from...

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16Nov

Farm Exports Jump Nearly $10.9 Billion this Year

This past year U.S. Agriculture exports reached its third-highest level on record at $140.5 billion (in fiscal year 2017).  The nearly $10.9 billion jump lead to another year of trade surplus, a $21.3 billion excess. "U.S. agriculture depends on trade. It is great to see an increase in exports and we hope to open additional markets to build on this success," Perdue said. "I'm a grow-it-and-sell-it kind of guy. If American agricultural producers keep growing it, USDA will keep helping to...

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16Nov

December through February Outlook 'Heavily Influenced' by La Nina

The National Weather Service's (NWS) forecast for December through February signals a typical La Nina winter is ahead. The forecast calls for below-normal temps across the Pacific Northwest into the Northern Plains, while above-normal temps are expected across the South. Additionally, above-normal precip is expected across the northern tier of states, including eastern Iowa into the eastern Corn Belt, while below-normal precipitation is expected across the South. The NWS's Climate Prediction Center (CPC) says the December through February outlook is "heavily influenced...

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16Nov

Farmers Need More Collateral to Secure a Loan

The latest Rural Mainstreet Index (RMI) continues to be a broken record for ag bankers. The November reading fell below growth neutral, a sign of the stress in farm country. Professor Ernie Goss of Creighton University helps author the survey. He says the November reading fell to 44.7, down from the 45.3 reading the RMI posted in October. “Since peaking in 2013, farm commodity prices have declined by approximately 17 percent and U.S. farm income has fallen for four straight years,”...

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